B is an apparel brand founded and operated by Ghanaian born Fashion Designer Gefa Banini, the creative force behind B Studio —a versatile lifestyle brand encompassing clothing, accessories, digital media, and more.

B Studio is designed to evoke a sense of power and ease by inspiring people to embark on journeys both within and without.

Deeply grounded in nature, wellness, and tranquility, B is recognized as a Designer Studio, empowering wearers with choices in how they choose to wear the designs.

B creates designs that puts the power of choice into the wearer's hands by offering, various ways that the products can be worn. With B Designer products, the wearer decides how they want the product to B.

A multi - functional approach to design, that considers our multi - dimensional aspects is B's signature differentiating factor within the apparel industry.

B's designs, known for it's versatility, style, and functionality, resonates with the modern woman—an adventurous spirit who values loving relationships, travel, wellness, and the beauty of the natural world as cornerstones of her daily life.

Gefa's journey, balancing education, entrepreneurship, and motherhood, led her to embrace a spiritual lifestyle - which shapes the brand's essence and reflects in each and every design.

Influenced by her African roots and California heritage, B is a fusion of Gefa's love for various cultures around the world.

Since launching in 2022, in Los Angeles, B has gained recognition in the fashion industry and has been featured in British Vogue, Loammi Magazine, and exhibited at the California African American Museum.

Our mission is to reinvent the concept of designer labels by putting design choices into the consumers hands. 

Through meticulous design, exceptional craftsmanship, and a commitment to wellness, B Studio strives to create a brand that will make a valuable impact on society and our planet for generations to come.