About

Being is a lifestyle brand that designs to support a life of  well being and intentional living rooted in love.

B is the apparel expression of BEING. It is where intentional design meets functionality, beauty and wellness.

B exists to restore care, intention, and respect through what we wear and how we live by transforming everyday choices into acts of care for ourselves and the planet. Every piece is created with intention and versatility to remind us of the beautiful, divine, multifaceted nature of our being. B inspires agency through choice, putting the power in the wearer's hands to decide how they want their clothing to be (B ) worn. 

When clothing adapts to you - rather than forcing you to adapt to it - daily dressing becomes a gift of free will.

B apparel and accessories are designed using principles inspired by nature, refined techniques and materials that cultivate wellness. Such as Far Infrared fabrics, raw natural crystals and organic fibers whenever possible.

By embracing a multifunctional design philosophy, B  distinguishes itself within the apparel industry by creating fewer, longer lasting  pieces that replace multiple wardrobe items. putting the choice of styling—and consumption—back into the wearer’s hands.

Read More about our Made To Order process.

How the BEING Ecosystem Supports You

BEiNG designs are more than products, it is an ecosystem. With each  category created  to reinforce or support the other.

Together, B  products function as tools for modern living, supporting balance, freedom, and intentional consumption. 

We create thoughtfully  designed pieces that complement your wardrobe while minimizing waste. We create multiple products within various categories that gets strategically released throughout the year in order to implement a more sustainable way of production that benefits us and the planet. Such as the following:

✨Jewelry & Adornment (Emerging Category)

Small-batch adornment designed to be worn as ritual and personal expression rather than trends. Includes pieces crafted with high quality materials and designed with meaning for the wearer that loves to embark on journeys both within and without.

Our Roots

BEING was founded in Los Angeles in 2022 by Liberian-born  Fashion Designer Gefa Banini, whose journey balancing education, entrepreneurship, and motherhood led to a spiritual lifestyle that shaped the brand’s essence.

Gefa  designs with the intention to remind us that living a life filled with love is our true nature and purpose for being. This is the foundation for her brand BEING - a lifestyle brand rooted in love of self and planet, which encompasses B, the clothing division of the brand.

Influenced by African roots and California heritage, BEING is a fusion of global cultures, craftsmanship, and contemporary design.

B has been featured in British Vogue, Loammi Magazine, and exhibited at LA Fashion Week and the California African American Museum.

Our Vision

Our mission at BEING is to build a high-quality, eco-conscious lifestyle brand that  aligns wellness, elevated style and versatility to support intentional living.

Through BEING, Gefa's purpose is to create enduring products that honor well-being for ourselves and our Mother Earth. 

BEING is created with purpose, rooted in love, and designed to inspire a life well lived on this beautiful planet, by simply BEING who we were born to B.